Blog
Can the New .CPA Domain Amplify Security, Trust, and Brand Recognition for Your Firm
Accounting firms and individually-licensed accountants can now claim a corner of the internet in the form of a secure domain exclusive to members of the accounting profession. There are a multitude of benefits to a firm having their own .cpa domain name, so let’s...
Why Google My Business is One of the Most Important Marketing Platforms Available
While Google+ is shutting its doors this month, many of Google’s current promotional platforms are thriving, like Google My Business. As consumers flock to the web to find their local businesses and partnerships, Google My Business connects the wants and needs of...
Actionable Steps Toward an ADA Compliant Website
3 min Your site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone?
Next Level SEO Tactics for Accounting Firm Websites
4 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
Marketing Automation Trends for 2019
3 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
Are All Website Hosts Created Equal?
4 min It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your website. These can be a great option for small companies or individuals looking to get started with their online presence, but they’re often not right for many mid to large-sized companies with a professionally built website that maintains more complex features and plug-ins.
‘Secure’ or ‘Not Secure’: Why You’re Seeing This Message Next to Your URL
Google Chrome, Mozilla Firefox - many top-tiered web browsers have recently installed a security feature that checks for SSL Certificates on websites and denies access to those who don’t have an active certification. You may have noticed this new feature right next to...
Can the New .CPA Domain Amplify Security, Trust, and Brand Recognition for Your Firm
Accounting firms and individually-licensed accountants can now claim a corner of the internet in the form of a secure domain exclusive to members of the accounting profession. There are a multitude of benefits to a firm having their own .cpa domain name, so let’s...
Accounting Marketing, Party of One
We work with many marketers who operate as a team of one within their firm, and some are only able to dedicate part of their time to firm marketing efforts. With so many tasks to complete, these marketers are often stretched too thin. With little time and resources,...
Reputation Marketing: A 5-Star Approach to Digital Reviews
Google, Yelp, your website – the reviews your business receives are hugely influential to how potential customers interact and perceive you online. When Google began integrating third-party reviews to their business search panels, the reputation marketing industry...
Power of Anniversary Marketing
3 min Your site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone?
Maximizing Your 2019 Marketing Goals
3 min You’ve been working on your 2019 marketing goals for months, now. With February and Q2 right around the corner, it is time to put your plan into action! Here are some tips to help keep you moving this year!
What does your printed collateral saying about your firm?
by Scott Dine Partner + Technical Director When was the last time you looked at your business card? What about your letterhead? Many companies will order in bulk and wait until their supply runs low. But, if you’ve been using this collateral for years, you might be...
Can Cold Calling Generate Hot Leads for Accounting Firms?
Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...
Benefits of Ghostwriting: Websites
We know it’s easy for most professional firms to enlist the help of specialized agencies to design and develop their websites, but some forget that website copy is an integral part of your business’ online efforts to convert consumers into clients. Many reputable...
Benefits of Ghostwriting: White Papers
by Scott Dine Partner + Technical Director While some marketers may think “ghostwriting” and cringe, we think of the inherent possibilities of expanding and boosting an online marketing presence. We’ve already explored the benefits of ghostwriting for blogs and laid...
The Very Real Value of Ghostwriters: Blogs
In a recent article, we talked about the advantages of using ghostwriters for your content marketing needs. In this post, we want to dive into the nitty gritty of utilizing ghostwriters for your business’ blog. Specifically, why blogs are an important part of your...
Benefits of Ghostwriting: Blogs
by Scott Dine Partner + Technical Director In a recent article, we talked about the advantages of using ghostwriters for your content marketing needs. In this next post, we want to dive into the nitty gritty of ghostwriting for blogs. Specifically, why blogs are an...
Benefits of Ghostwriting
In the industries we work in, we’ve noticed a big need for quality content, like what you’d find in ghostwriting. While professional firms want to maintain a website that sells their experience and services, creating content isn’t always front of mind. For many small...
Next Level SEO Tactics for Accounting Firm Websites
4 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
Marketing Automation Trends for 2019
3 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
What does your printed collateral saying about your firm?
by Scott Dine Partner + Technical Director When was the last time you looked at your business card? What about your letterhead? Many companies will order in bulk and wait until their supply runs low. But, if you’ve been using this collateral for years, you might be...
What You Need to Know About MailChimp’s New Platform
If you’re a MailChimp subscriber, you received a few emails from them recently, announcing an all-in-one Marketing Platform, signalling the transformation from one of the top email marketing platforms to a all-in-one marketing platform. MailChimp has really upped the...
Reputation Marketing: A 5-Star Approach to Digital Reviews
Google, Yelp, your website – the reviews your business receives are hugely influential to how potential customers interact and perceive you online. When Google began integrating third-party reviews to their business search panels, the reputation marketing industry...
An Independence Day Celebration
< 1 min It’s that time of year again to celebrate America’s Independence! Learn some interesting facts about the 4th of July.
Meet Alysia Eicher, Graphic Designer
3 min We’re so excited to share that our incredible design intern, Alysia Eicher, is joining our Creative team full-time as Graphic Designer. She has shared a bit about herself through some rapid-fire questions.
Creative South: Learning to Believe in Yourself
3 min When you believe in yourself, your values and your purpose, you can empower others around you to believe in themselves and encourage personal development, growth and creativity.