Blog
Are All Website Hosts Created Equal?
4 min It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your website. These can be a great option for small companies or individuals looking to get started with their online presence, but they’re often not right for many mid to large-sized companies with a professionally built website that maintains more complex features and plug-ins.
‘Secure’ or ‘Not Secure’: Why You’re Seeing This Message Next to Your URL
Google Chrome, Mozilla Firefox - many top-tiered web browsers have recently installed a security feature that checks for SSL Certificates on websites and denies access to those who don’t have an active certification. You may have noticed this new feature right next to...
All Aboard! Getting Management Buy-In for a New Website
Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity - these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large business investment. Your website stands as a digital...
Nailing Your Website’s First Impression in 6 Simple Steps
Two tenths of a second is all it takes to make a first impression. Ever notice that your local grocery keeps a display of flowers near the entrance? It’s not by accident. Groceries do this to provide a pleasant experience right-off-the-bat. For them, they know that a...
On the Up-and-Up – Increasing Your Lead Conversion Rate
Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes ongoing efforts to build up your online...
How to Recover Access to Your Google Analytics Account
4 min Recovering your Google Analytics account can be a simple fix or it can be a real headache, so we put together some step-by-step instructions on how to recover access to your Google Analytics account for three common scenarios.
ADA Compliance for Your Website – Getting Started
2 min Your site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone?
What does your printed collateral saying about your firm?
by Scott Dine Partner + Technical Director When was the last time you looked at your business card? What about your letterhead? Many companies will order in bulk and wait until their supply runs low. But, if you’ve been using this collateral for years, you might be...
Can Cold Calling Generate Hot Leads for Accounting Firms?
Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...
Understanding Design and The Design Process
5 min Design drives how people interact with the world. Before you get started a new product or project, let’s dive into some basic elements of design.
5 Benefits of Getting a Professional Headshot
4 min Learn about the 5 ways a professional headshot can be advantageous to your career and put you on the launchpad to success.
Four Key Elements to Brand Standards
4 min A brand standards document is a way to communicate a unified identity. While the foundation of your brand is your mission, vision and values, the value and integrity of your brand is upheld through brand standards.
Building and Maintaining a Strong Brand
3 min Putting some thought behind your brand and how it should represent your firm will pay dividends in the long run. Learn about how you can better build and maintain a strong brand for your firm.
Killing Your Brand: Stock Photos and You
4 min Stock photos aren’t always the worst thing to use on your website. Just be cautious about how and why you’re using stock images and you should be fine.
Benefits of Ghostwriting
In the industries we work in, we’ve noticed a big need for quality content, like what you’d find in ghostwriting. While professional firms want to maintain a website that sells their experience and services, creating content isn’t always front of mind. For many small...
Next Level SEO Tactics for Accounting Firm Websites
4 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
Marketing Automation Trends for 2019
3 min Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
4 Value Propositions of Content Marketing
4 min Businesses should consider the unique value propositions of providing content that represents, promotes and enhances their brand.
3 Marketing Tactics That Help You Connect With Clients
3 min Successful marketing tactics are less dependent on the amount of money and more about how those dollars are invested. Learn about some marketing tactics and strategies that will help boost opportunity.
Search Engine Optimization (SEO) for Accounting Firms
3 min You need to utilize search engine optimization (SEO) as part of your content. Learn about some basic accounting marketing SEO tips for CPA firms.
Why Your Business Should Be Generating Your Own Content
3 min We understand that content marketing can feel like a daunting task, but the value it can bring to your business is insurmountable.
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