Benefits of Ghostwriting: Websites

We know it’s easy for most professional firms to enlist the help of specialized agencies to design and develop their websites, but some forget that website copy is an integral part of your business’ online efforts to convert consumers into clients. Many...

Maximizing Your 2019 Marketing Goals

You’ve been working on your 2019 marketing goals for months, now. With February and Q2 right around the corner, it is time to put your plan into action! Here are some tips to help keep you moving this year!

What does your printed collateral saying about your firm?

by Scott Dine Partner + Technical Director When was the last time you looked at your business card? What about your letterhead? Many companies will order in bulk and wait until their supply runs low. But, if you’ve been using this collateral for years, you might...

Can Cold Calling Generate Hot Leads for Accounting Firms?

Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...

On the Up-and-Up – Increasing Your Lead Conversion Rate

Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes ongoing efforts to build up your online...