Reputation Marketing: A 5-Star Approach to Digital Reviews

Google, Yelp, your website – the reviews your business receives are hugely influential to how potential customers interact and perceive you online. When Google began integrating third-party reviews to their business search panels, the reputation marketing...

Google+ Shutting Down: What You Need To Know

You’ve been working on your 2019 marketing goals for months, now. With February and Q2 right around the corner, it is time to put your plan into action! Here are some tips to help keep you moving this year!

Marketing Automation Trends for 2019

Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.

Are All Website Hosts Created Equal?

It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your website. These can be a great option for small companies or individuals looking to get started with their online presence, but they’re often not right for many mid to large-sized companies with a professionally built website that maintains more complex features and plug-ins.

Can Cold Calling Generate Hot Leads for Accounting Firms?

Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...

GDPR – What You Need to Know

Data is constantly being collected worldwide, so it is important for end-users to be vigilant regarding their own personal data.