Next Level SEO Tactics for Accounting Firm Websites

Next Level SEO Tactics for Accounting Firm Websites

by Scott Dine Partner + Technical Director Every single day, there are approximately 3.5 billion Google searches. Ranking high in the Google search results is often a goal for business owners and marketers, but getting there isn’t achieved by any scientific...
Marketing Automation Trends for 2019

Marketing Automation Trends for 2019

by Chris Hartley Partner + Creative Director Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across...
4 Value Propositions of Content Marketing

4 Value Propositions of Content Marketing

by Scott Dine Partner + Technical Director In a world that is constantly inundated with content, is it really necessary to add more “noise” to the never ending cycle? Consumers see hundreds of ads, blogs, social media posts and emails a day, so is getting noticed even...
3 Marketing Tactics That Help You Connect With Clients

3 Marketing Tactics That Help You Connect With Clients

by Scott Dine Partner + Technical Director When it comes to accounting firms, it can often feel like larger firms automatically have a leg up because they have more money to devote to marketing. While every business devotes a portion of their time and funding to...
Search Engine Optimization (SEO) for Accounting Firms

Search Engine Optimization (SEO) for Accounting Firms

by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...
Why Your Business Should Be Generating Your Own Content

Why Your Business Should Be Generating Your Own Content

by Scott Dine Partner + Technical Director Blogs, Videos, and Podcasts – Oh My! Generating your own material for content marketing can be a nerve wracking notion for many businesses, especially those whose service offerings fall far outside the “creative” realm. Even...
Is Your Website Failing Your Thought Leader

Is Your Website Failing Your Thought Leader

by Scott Dine Partner + Technical Director They hide the content in some dark corner of their website where it could only be found with the help of Ferdinand Magellan and the map from the Goonies. No one does this on purpose, but hundreds of firms across the country...
Five Characteristics of Winning Proposals

Five Characteristics of Winning Proposals

by Scott Dine Partner + Technical Director “Some people got it, some people don’t,” so the saying goes. The same is true of marketing proposals. When it comes to accounting marketing, some proposals get the client excited and on board, and some proposals don’t. But...

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