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Marketing Automation Trends for 2019
by Chris Hartley Partner + Creative Director Are you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across...
‘Secure’ or ‘Not Secure’: Why You’re Seeing This Message Next to Your URL
by Scott Dine Partner + Technical Director Google Chrome, Mozilla Firefox – many top-tiered web browsers have recently installed a security feature that checks for SSL Certificates on websites and denies access to those who don’t have an active certification....
ADA Compliance for Your Website – Getting Started
by Chris Hartley Partner + Creative Director Your site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone? The ADA, short for Americans with Disabilities Act, states that businesses must...
3 Marketing Tactics That Help You Connect With Clients
by Scott Dine Partner + Technical Director When it comes to accounting firms, it can often feel like larger firms automatically have a leg up because they have more money to devote to marketing. While every business devotes a portion of their time and funding to...
5 Benefits of Getting a Professional Headshot
by Chris Hartley Partner + Creative Director In today’s world, both business and personal, we are surrounded by visuals like never before. Our social media profiles are filled with photographs and videos of our lives, we are constantly inundated with ads and pop-ups...
Four Key Elements to Brand Standards
by Chris Hartley Partner + Creative Director This is bigger than your logo. Your brand: it’s who you are, what you stand for, and how you represent yourself internally and externally, and a brand standards document is a way to communicate a unified identity. While the...
Search Engine Optimization (SEO) for Accounting Firms
by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...
Five Keys to Building Marketing Momentum after Tax Season
by Chris Hartley Partner + Creative Director Push through the lull and kickstart your pipeline Many CPAs view the time before April 15 as “production season” and the time after April 15 as a window for rest and recovery, but these are two of the most critical times of...
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