Can Cold Calling Generate Hot Leads for Accounting Firms?

Can Cold Calling Generate Hot Leads for Accounting Firms?

by Scott Dine Partner + Technical Director Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and...
Understanding Design and The Design Process

Understanding Design and The Design Process

by Chris Hartley Partner + Creative Director In today’s world, marketing drives how people interact with products and services. And every marketing initiative is driven by design. Everything we see on a store shelf or on a screen has intentional thought behind it. For...
5 Benefits of Getting a Professional Headshot

5 Benefits of Getting a Professional Headshot

by Chris Hartley Partner + Creative Director In today’s world, both business and personal, we are surrounded by visuals like never before. Our social media profiles are filled with photographs and videos of our lives, we are constantly inundated with ads and pop-ups...
Building and Maintaining a Strong Brand

Building and Maintaining a Strong Brand

by Scott Dine Partner + Technical Director How strong is your brand? When many people think of the word “brand,” certain images come instantly to mind. The “golden arches,” the alluring green lady on a certain coffee cup, the “mouse silhouette” of the largest...
Killing Your Brand: Stock Photos and You

Killing Your Brand: Stock Photos and You

by Chris Hartley Partner + Creative Director Stock photos are everywhere, and it’s really no wonder why. Clean smiles, freshly pressed suits, unnaturally perfect lighting– line-up a series of images and pretty much anyone is guaranteed to pick out the stock photo....
Five Characteristics of Winning Proposals

Five Characteristics of Winning Proposals

by Scott Dine Partner + Technical Director “Some people got it, some people don’t,” so the saying goes. The same is true of marketing proposals. When it comes to accounting marketing, some proposals get the client excited and on board, and some proposals don’t. But...

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