ADA Compliance for Your Website – Getting Started

ADA Compliance for Your Website – Getting Started

by Chris Hartley Partner + Creative Director Your site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone? The ADA, short for Americans with Disabilities Act, states that businesses must...
3 Marketing Tactics That Help You Connect With Clients

3 Marketing Tactics That Help You Connect With Clients

by Scott Dine Partner + Technical Director When it comes to accounting firms, it can often feel like larger firms automatically have a leg up because they have more money to devote to marketing. While every business devotes a portion of their time and funding to...
5 Benefits of Getting a Professional Headshot

5 Benefits of Getting a Professional Headshot

by Chris Hartley Partner + Creative Director In today’s world, both business and personal, we are surrounded by visuals like never before. Our social media profiles are filled with photographs and videos of our lives, we are constantly inundated with ads and pop-ups...
Search Engine Optimization (SEO) for Accounting Firms

Search Engine Optimization (SEO) for Accounting Firms

by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...
Are You Being Ignored?

Are You Being Ignored?

by Scott Dine Partner + Technical Director Did they receive your email or did it get lost in cyberspace? Have you ever sent an email to someone you considered a warm contact, whether it’s a client, prospect, or networking peer, about a topic where you expect and even...
First, Do No Harm

First, Do No Harm

by Scott Dine Partner + Technical Director Primum non nocere is Latin for “First, do no harm.” I’m sure most people are familiar with the age-old phrase. It’s one of the foundations of medical ethics. But how does it apply to accounting marketing...
Five Ways to Recruit Top Millennial Talent

Five Ways to Recruit Top Millennial Talent

by Chris Hartley Partner + Creative Director Millennials, Millennials, Millennials This generation seems to be the talk of the workforce, yet most employers and recruiters can’t seem to figure out what makes millennials tick. Many older generations have subscribed to...
Net Neutrality and What the Repeal Means for Americans

Net Neutrality and What the Repeal Means for Americans

by Scott Dine Partner + Technical Director Is this the end of an open internet? Although the concept of net neutrality is a modern predicament, the recent repeal of net neutrality rules established in 2015 has many concerned about the future of free and open Internet....