5 Benefits of Getting a Professional Headshot

5 Benefits of Getting a Professional Headshot

by Chris Hartley Partner + Creative Director In today’s world, both business and personal, we are surrounded by visuals like never before. Our social media profiles are filled with photographs and videos of our lives, we are constantly inundated with ads and pop-ups...
Search Engine Optimization (SEO) for Accounting Firms

Search Engine Optimization (SEO) for Accounting Firms

by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...
Are You Being Ignored?

Are You Being Ignored?

by Scott Dine Partner + Technical Director Did they receive your email or did it get lost in cyberspace? Have you ever sent an email to someone you considered a warm contact, whether it’s a client, prospect, or networking peer, about a topic where you expect and even...
First, Do No Harm

First, Do No Harm

by Scott Dine Partner + Technical Director Primum non nocere is Latin for “First, do no harm.” I’m sure most people are familiar with the age-old phrase. It’s one of the foundations of medical ethics. But how does it apply to accounting marketing...
Five Ways to Recruit Top Millennial Talent

Five Ways to Recruit Top Millennial Talent

by Chris Hartley Partner + Creative Director Millennials, Millennials, Millennials This generation seems to be the talk of the workforce, yet most employers and recruiters can’t seem to figure out what makes millennials tick. Many older generations have subscribed to...
Net Neutrality and What the Repeal Means for Americans

Net Neutrality and What the Repeal Means for Americans

by Scott Dine Partner + Technical Director Is this the end of an open internet? Although the concept of net neutrality is a modern predicament, the recent repeal of net neutrality rules established in 2015 has many concerned about the future of free and open Internet....
The 11 Qualities of a Robust Accounting Website

The 11 Qualities of a Robust Accounting Website

by Scott Dine Partner + Technical Director Building an accounting website that works for you Among my various projects as an accounting marketing specialist, managing a website re-design can be fun, challenging, and sometimes frustrating. Many accountants and...
Building and Maintaining a Strong Brand

Building and Maintaining a Strong Brand

by Scott Dine Partner + Technical Director How strong is your brand? When many people think of the word “brand,” certain images come instantly to mind. The “golden arches,” the alluring green lady on a certain coffee cup, the “mouse silhouette” of the largest...