First, Do No Harm
At Catalyst Group, we are consistent in how we define the role of marketing at a CPA firm. Marketing should create and support opportunities for business development.
Five Ways to Recruit Top Millennial Talent
Millennials are expected to make up 75% of the workforce by 2025, which means companies can’t afford to use the same tactics as with previous generations if they want to hire quality talent.
Net Neutrality and What the Repeal Means for Americans
Nothing has happened yet to drastically change how the Internet functions, but there are a couple possibilities that have companies and individuals alike concerned if they came to pass.
Marketing to the Visual Generation
By recognizing the development of the visual generation and examining its causes, you can more effectively utilize the visual medium in your marketing efforts for greater success.
Know Your Firm: Strategic Marketing Goals
Understanding the objectives of your firm is the cornerstone of all your marketing efforts.
Five Stages of Social Media Marketing Grief
Social media marketing is proven to be very beneficial to your firm. Learn how your firm can overcome the five stages of social marketing grief, and start using social media as a promotional tool.
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