WF – Blog
Accounting Marketing Trends 2023: An Overview
3 minStay ahead of the curve with the latest Accounting Marketing Trends for 2023. Get insights into the latest technologies, strategies and tactics to drive success.
Marketing Automation Trends for 2019
3 minAre you looking for ways to automate some of the more repetitive tasks of your marketing efforts in 2019? Thanks to technology, marketing automation handles the ongoing efforts of social media, emails, and ads across different platforms.
Are All Website Hosts Created Equal?
4 minIt’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your website. These can be a great option for small companies or individuals looking to get started with their online presence, but they’re often not right for many mid to large-sized companies with a professionally built website that maintains more complex features and plug-ins.
‘Secure’ or ‘Not Secure’: Why You’re Seeing This Message Next to Your URL
Google Chrome, Mozilla Firefox - many top-tiered web browsers have recently installed a security feature that checks for SSL Certificates on websites and denies access to those who don’t have an active certification. You may have noticed this new feature right next to...
Can Cold Calling Generate Hot Leads for Accounting Firms?
Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...
All Aboard! Getting Management Buy-In for a New Website
Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity - these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large business investment. Your website stands as a digital...
Nailing Your Website’s First Impression in 6 Simple Steps
Two tenths of a second is all it takes to make a first impression. Ever notice that your local grocery keeps a display of flowers near the entrance? It’s not by accident. Groceries do this to provide a pleasant experience right-off-the-bat. For them, they know that a...
On the Up-and-Up – Increasing Your Lead Conversion Rate
Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes ongoing efforts to build up your online...
How to Recover Access to Your Google Analytics Account
4 minRecovering your Google Analytics account can be a simple fix or it can be a real headache, so we put together some step-by-step instructions on how to recover access to your Google Analytics account for three common scenarios.
ADA Compliance for Your Website – Getting Started
2 minYour site is sleek, it’s modern, and it’s easy to read. But is a physically well-designed website always universally accessible for everyone?
Understanding Design and The Design Process
5 minDesign drives how people interact with the world. Before you get started a new product or project, let’s dive into some basic elements of design.