WF – Blog
Can the New .CPA Domain Amplify Security, Trust, and Brand Recognition for Your Firm
Accounting firms and individually-licensed accountants can now claim a corner of the internet in the form of a secure domain exclusive to members of the accounting profession. There are a multitude of benefits to a firm having their own .cpa domain name, so let’s...
Marketing to the Visual Generation
3 minBy recognizing the development of the visual generation and examining its causes, you can more effectively utilize the visual medium in your marketing efforts for greater success.
Expectations As You Build Your New Website
3 minLearn how to make a website build plan that works within your strategic marketing plan.
Is Your Website Failing Your Thought Leader
< 1 minHundreds of firms across the country are failing to get the right value from their thought leadership efforts because they don’t have a thought leadership website.
Know Your Firm: Strategic Marketing Goals
4 minUnderstanding the objectives of your firm is the cornerstone of all your marketing efforts.
Three Steps Accounting Firms Should Take to Improve Website Security
3 minNothing will render a website 100% hack-proof, but there are steps you can take today to greatly reduce the chance of a serious breach.
Killing Your Brand: Stock Photos and You
4 minStock photos aren’t always the worst thing to use on your website. Just be cautious about how and why you’re using stock images and you should be fine.
Five Stages of Social Media Marketing Grief
3 minSocial media marketing is proven to be very beneficial to your firm. Learn how your firm can overcome the five stages of social marketing grief, and start using social media as a promotional tool.
Five Characteristics of Winning Proposals
3 minHow do you convey value in a project proposal that assures your client will say “yes”? We came up with five characteristics of winning proposals that help you do just that.