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Blog Posts
Creative South: Learning to Believe in Yourself
3 minWhen you believe in yourself, your values and your purpose, you can empower others around you to believe in themselves and encourage personal development, growth and creativity.
3 Marketing Tactics That Help You Connect With Clients
3 minSuccessful marketing tactics are less dependent on the amount of money and more about how those dollars are invested. Learn about some marketing tactics and strategies that will help boost opportunity.
5 Benefits of Getting a Professional Headshot
4 minLearn about the 5 ways a professional headshot can be advantageous to your career and put you on the launchpad to success.
Four Key Elements to Brand Standards
4 minA brand standards document is a way to communicate a unified identity. While the foundation of your brand is your mission, vision and values, the value and integrity of your brand is upheld through brand standards.
Search Engine Optimization (SEO) for Accounting Firms
3 minYou need to utilize search engine optimization (SEO) as part of your content. Learn about some basic accounting marketing SEO tips for CPA firms.
Five Keys to Building Marketing Momentum after Tax Season
3 minLearn about the five actionable pointers that will help your firm emerge from tax season prepared to take advantage of growth opportunities.
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Can Cold Calling Generate Hot Leads for Accounting Firms?
Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and according to him, the answer is yes. If you...
All Aboard! Getting Management Buy-In for a New Website
Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity - these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large business investment. Your website stands as a digital...
Nailing Your Website’s First Impression in 6 Simple Steps
Two tenths of a second is all it takes to make a first impression. Ever notice that your local grocery keeps a display of flowers near the entrance? It’s not by accident. Groceries do this to provide a pleasant experience right-off-the-bat. For them, they know that a...
On the Up-and-Up – Increasing Your Lead Conversion Rate
Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes ongoing efforts to build up your online...