Vrakas CPAs + Advisors Identity & Collateral

Firm Naming, Identity, Collateral

Ahead of the curve

After building an outstanding regional reputation of more than 40 years of service, Vrakas/Blum a leading Wisconsin-based CPA and advisory firm, needed to redefine their identity and perfect their voice and brand message. Firm management recognized the quickly changing competition in the region and partnered with us to stay ahead of the curve and reposition their brand and rival competitors online.

More than a name change

Over the years, the firm built a reputation in the region under a shorter name and had a strong presence in the community. Our process and discussions with them resulted in a new name, voice, and identity system.

More than a name change

Over the years, the firm built a reputation in the region under a shorter name and had a strong presence in the community. Our process and discussions with them resulted in a new name, voice, and identity system.

Final logo

New name, new identity

We helped Vrakas/Blum redefine their identity, hone in on their desired messaging and develop a strategy to strongly differentiate themselves in the market. The final logo system also included variations for their computer consulting and business valuations divisions.


PANTONE 7688 C

PANTONE 432 C

PANTONE 7608 C

PANTONE 7673 C

PANTONE 358 C

PANTONE 7688 C

PANTONE 432 C

PANTONE 7608 C

PANTONE 358 C

PANTONE 7673 C

A collateral system

When the new brand launch, Vrakas CPAS + Advisors had received a new name, identity, brand voice, collateral, and website, and were ready to rival their competition.

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