Identity & Brand Development

Logo Design, Brand Development

40 Years Later, Still Ahead of the Curve

After building an outstanding regional reputation of more than 40 years of service, Vrakas/Blum, a leading Wisconsin-based CPA and advisory firm, needed to redefine their identity and perfect their voice and brand message.

Over the years, the firm built a reputation in the region under a shorter name and had a strong presence in the community. Firm management recognized the quickly changing competition in the region and partnered with us to stay ahead of the curve and reposition their brand and rival competitors online.

After our interviews and discussions with their leadership, a new name, voice, and identity system emerged for Vrakas CPAs + Advisors.

New Name, New Identity

The final logo system also included variations for their computer consulting and business valuations divisions.

Colors + Visual Styles

Pantone 7688C
#4c98cb
Pantone 432C
#333f48
Pantone 7608C
#a74640
Pantone 7673C
#555588
Pantone 358C
#b0d692

Brand Collateral

When the new brand launched, Vrakas CPAs + Advisors had received a new name, identity, brand voice, collateral, and website, and were ready to stay ahead of the curve for their clients.

Additional Work

Next Up:

J. Timmons Law – Identity & Brand Development

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