Identity & Brand Development
Logo Design, Brand Development, Custom Photography
An Emerging Attorney
Before starting his law firm, Managing Partner Josh Timmons, built a wealth of experience working in state government as an administrative litigator and advisor, as well as the Indiana Office of the Attorney General. Now, he was an emerging attorney in the Indianapolis market with his own practice.
Josh approached us to help him build a modern identity and brand for his law practice. We later also designed and built his website.
The J. Timmons brand needed to be clean and modern, while retaining some of the features from the traditional nature of law firm brands.
Pushing the Perception
We designed the J. Timmons Law brand to push the boundaries of the traditional and rigid perception of law firms. When it was time for color selection, we built a palette that honed in on more muted tones and utilized modern serif fonts.
Once had the brand styles and voice approved, we worked with J. Timmons Law to develop a series of brand collateral set that would help the law firm establish its reputation with clientele. Some of the brand collateral included business cards, letterhead and social media graphics.
Once the identity and brand were created, it was time to start on their modern and service-centric website.