What We’ve Been Up To8 min read

Around the Office, Thoughts

What We’ve Been Up To8 min read

by | Around the Office, Thoughts

Partner + Creative Director

Hello, it’s us, Catalyst Group – You may have noticed we’ve been a bit quiet on the social media channels, but we’re excited today to provide a little more insight into what we’ve been up to! While our clients are always our number one focus, we’ve recently turned the focus internally to look at how we are serving our clients, reimagining our brand and focusing on a revised strategy.

A new headquarters

We moved into our newly finished office in the heart of Fountain Square, a premiere arts district in downtown Indianapolis. A fresh new office space motivated us to take a fresh look at our brand, from our values and visual aesthetic to our service offerings. We have slowly (and quietly) been rolling out the updates, but today, we’re thrilled to share our updated direction and shed some light what you can expect in the coming months.

Our purpose

We started by recentering our core values and revising our purpose statement.

Purpose statement:

Catalyst Group partners with professional service firms to help them elevate their brand, turning their marketing challenges into opportunities for growth, profitability and success.

How we do it:

We start by getting to know our clients – the key people, the firm’s needs, and their vision. We build valuable partnerships and understand the firm’s big picture vision and where they want to go. With that we can better engineer solutions that elevate the firm’s value to their clients and that propels them on their path towards their goals.

 

Updated services to serve you better

From there, we took some time to reconsider our service offerings and reorganized them a bit to ensure we are providing the best combination to serve our clients in the professional service industry. Check out our updated service page here and scan through what we have to offer!

Fresh visuals + The Lab

Our next step was to update our visual brand to reflect our refreshed direction by adding some fresh new interactive elements on our website, digital communications, proposals, plus a ton more. In an effort to continuously encourage our team to expand their professional skills and explore their creative side, we developed and launched The Lab to showcase our team’s design experiments. Take a look through to see what our team has been up to!

We’re growing!

Speaking of our team – there’s a new face around the office! We’re so excited to have Alysia Eicher join our creative team as a designer. Instead of us talking for her, we asked her a few rapid fire questions to introduce herself.

We were recently selected by Xero Cloud Accounting Services as one of their preferred accounting marketing partners. This allows us to share our accounting marketing expertise with Xero-focused accounting firms and forge partnerships to help these firms overcome their marketing challenges and drive more revenue.

We’re growing!

Speaking of our team – there’s a new face around the office! We’re so excited to have Alysia Eicher join our creative team as a designer. Instead of us talking for her, we asked her a few rapid fire questions to introduce herself.

We were recently selected by Xero Cloud Accounting Services as one of their preferred accounting marketing partners. This allows us to share our accounting marketing expertise with Xero-focused accounting firms and forge partnerships to help these firms overcome their marketing challenges and drive more revenue.

What’s next?

We have a handful of projects on deck that we’re fine tuning for clients, as well as our own internal projects we’re working on bringing to life, and we’re excited to share them with you in the coming months, so stay tuned for more details!

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