Baker Tilly Regional Healthcare Reports

White paper design, ghost writing, infographics

Promoting a flourishing healthcare practice

Baker Tilly, ranked 13th in the nation by INSIDE Public Accounting, is internationally known for their spectrum of services offered and industries served. Their internal marketing team approached us about promoting their healthcare practice through a series of industry-focused, data-driven benchmark reports.

Exploring the new healthcare paradigm

Our team interviewed Baker Tilly’s Healthcare practice leaders and data analysts to understand their overall strategy and goals for the data interpretation. The primary goal of each report was to identify optimization opportunities on an organizational and patient level. We worked with the Baker Tilly team to analyze the data, create visually interesting graphics, and develop ghost-written content for each of three initial regions in the United States.

Transforming complex information into streamlined visuals

Using the raw data compiled by Baker Tilly’s industry research team, our team refined the data and created approximately 15 infographics for each regional report comparing population health, cost management, and patient outcomes and satisfaction by hospital, health system, and physician. The graphics broke down highly complex information into easily-digestible regional- and state-based visuals for each benchmark area.

Transforming complex information into streamlined visuals

Using the raw data compiled by Baker Tilly’s industry research team, our team refined the data and created approximately 15 infographics for each regional report comparing population health, cost management, and patient outcomes and satisfaction by hospital, health system, and physician. The graphics broke down highly complex information into easily-digestible regional- and state-based visuals for each benchmark area.

Award-winning reports

Baker Tilly won a national AAM-MAA award in 2017 for this healthcare industry benchmark report series.

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