Regional Healthcare Reports
Ghostwriting, White Paper Design & Infographics
Promoting a Flourishing Healthcare Practice
Baker Tilly, ranked 13th in the nation by INSIDE Public Accounting, is internationally known for their spectrum of services offered and industries served. Their internal marketing team approached us about promoting their healthcare practice through a series of industry-focused, data-driven benchmark reports.
Our team interviewed Baker Tilly’s Healthcare practice leaders and data analysts with the primary goal of each report to identify optimization opportunities on an organizational and patient level. We worked with the Baker Tilly team to analyze the data, create simply understandable graphics for the complex data, and develop ghost-written content for each of three initial regions in the United States.
Our work for Baker Tilly earned the firm a national AAM-MAA award in 2017.
White Paper Design
Complex Data, Simple Graphics
Using the raw data compiled by Baker Tilly’s industry research team, our team refined the data and created approximately 15 infographics for each of the three regional reports comparing population health, cost management, and patient outcomes and satisfaction by hospital, health system, and physician. The graphics broke down highly complex information into easily-digestible regional- and state-based visuals for each benchmark area.