Accounting Marketing
Since 2010, Catalyst Group has crafted marketing solutions for a growing number of accounting firms across the United States. Working with accounting firms of all sizes, including many IPA Top 50, 100, and 200 firms, we bring a wealth of experience to the table (and even have a few awards to our name), all while guiding each of our clients forward.
You’re in good company
Websites for Accounting Firms
When visitors come to your website, what do they see? Instead of an outdated website, what if your visitors saw a firm that was approachable, modern, and had a wealth of expertise?
We build custom accounting firm websites that engage readers, promote your experts and gives viewers confidence in your brand (alt: generate more leads). On top of that, the websites we build are easy to update and will scale as your firm grows!
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–Author
Key features of our custom accounting firm websites include:
- Easy, automated updates for otherwise repetitive tasks – like your people, services, and industries
- Intuitive and responsive layouts – designed for today’s screens and mobile devices
- Showcase your practice leaders – dynamically display your firm’s practice leaders on service and industry pages; easily updated from a central interface
- Dynamic blog distribution – automatically display like-topic blogs throughout the website and authored content on individual bios
Packages start at: $12,500+
Featured Project
Baker Newman Noyes – Life Sciences Brochure
Content Marketing for Accounting Firms
You’ve been hearing that content is the way of the future, and while it may sound intimidating, it’s much easier to approach than you may think. You already have great content or ideas for content, it just takes the right partner to help you realize it. Our team of technical and creative writers can help you promote your existing content and even ghostwrite high-value content for your firm if that’s what you need.
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Our content marketing services include:
- Copywriting / Copyediting (print and digital)
- Content Calendars
- Content Strategy
- White Papers
- Blogs
- Ghostwriting
- Website Copywriting
Available per project, or monthly blog packages starts at: $750+/month
Featured Project
Baker Newman Noyes – Life Sciences Brochure
Brand Development for Accounting Firms
The phrase “Brand Development” may sound intimidating, but if you think about it from 30,000 feet it’s quite simple. Your brand is your story, what your firm stands for, and why.
We help accounting firms across the country unify their brand. That can include their voice, messaging, and rethinking their brand guidelines. And yes, we do logos and firm rebrands. But first, we’ll uncover your strengths and find your voice. And if a logo is what you need, we’ll dive right in from there.
–Author
Our brand development services include:
- Brand/Messaging Strategy
- Logo Systems
- Rebrands
- Collateral Development
- Video & Photography
- Firm Naming
- Voice and Messaging
- Brand Guidelines
- Color Palettes
- Logo Usage
- Brand Collateral
- Special Event Branding
Packages start at: $5,000 – $25,000+. Monthly support starts at: $500+/month
Featured Project
Abbott, Stringham & Lynch – Brand Consulting and Collateral Revamp
Outsourced Marketing for Accounting Firms
Sometimes you’re looking for a strategic partner to help your firm grow, or maybe there just aren’t enough hours in the day and you need some help. Either way, we’re here for you. Whether you need ongoing support, help with one project, or somewhere in between, our team of designers and marketing pros are here to support your marketing department with graphic design, website maintenance, and so much more.
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Our outsourced marketing services include:
- Graphic Design Services
- Ongoing Website Maintenance
- Monthly Content Generation
- Designing Marketing and Brand Collateral
- White Paper Design
- Email Campaigns & Automation
- Anniversary & Special Event Branding
- Video & Photography
- Ongoing Marketing Support
Available per project, or ongoing packages start at: $1,500/month.
Featured Project
Baker Newman Noyes – Life Sciences Brochure
Questions We’re Often Asked
We know the accounting industry well and we understand many of the struggles your firm faces. With our experience and our proven processes, we spend more time connecting with your firm and learning about the specific challenges you face, and less time learning about the accounting industry. The knowledge we gain about your firm and your clientele will help us create custom and effective marketing tools to fit your firm.