Warren Averett Recent Grads Video

Video Strategy, Scripting & Production

Recruiting the best

As one of the Southeast’s largest accounting, tax and advisory firms with 15 locations and 800+ employees, Warren Averett recruits the best people for their teams. As part of their recruiting strategy to recruit top recent graduates in the region, they needed a video that told their story and resonated with the millennial audience through multiple channels.

Telling their story

Our team developed the messaging and filmed the video in shorter testimony-style videos that shared story of opportunity each recent graduate has to grow within Warren Averett. We filmed the video so that it could be easily cut down into multiple short testimonies to be shared on social media.

A story of opportunity

Three of our team members flew to offices in Birmingham, AL, Atlanta, GA, and Tampa, FL, to interview recent graduates who have risen to leadership roles within the firm and had utilized the opportunity for growth Warren Averett provides. We also spoke with firm leadership about how their team mentors young professionals and produced a video that integrated told their story.

Recent Graduates Microsite

The final video and b-roll shot during production was integrated into the new recruiting microsite designed for recent graduates interested in Warren Averett. The microsite features stories of recent hires, campus-specific events, and the application process.

Recent Graduates Microsite

The final video and b-roll shot during production was integrated into the new recruiting microsite designed for recent graduates interested in Warren Averett. The microsite features stories of recent hires, campus-specific events, and the application process.

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