Benefits of Ghostwriting: Blogs

Benefits of Ghostwriting: Blogs

by Scott Dine Partner + Technical Director In a recent article, we talked about the advantages of using ghostwriters for your content marketing needs. In this next post, we want to dive into the nitty gritty of ghostwriting for blogs. Specifically, why blogs are an...
Benefits of Ghostwriting

Benefits of Ghostwriting

by Scott Dine Partner + Technical Director In the industries we work in, we’ve noticed a big need for quality content, like what you’d find in ghostwriting. While professional firms want to maintain a website that sells their experience and services, creating content...
Google+ Shutting Down: What You Need To Know

Google+ Shutting Down: What You Need To Know

by Scott Dine Partner + Technical Director Google recently announced that it would be shutting down Google+ in the coming months. As a social media platform, many consumers and business’ alike immediately saw that this could affect how they interact with one another....
Maximizing Your 2019 Marketing Goals

Maximizing Your 2019 Marketing Goals

by Scott Dine Partner + Technical Director We’re already two months into 2019 and, if you’re like us, you’ve got a hefty plate full of marketing goals you’re looking to knock out of the park this year. With 10 months left, it’s time to really kick it in gear and lay...
Next Level SEO Tactics for Accounting Firm Websites

Next Level SEO Tactics for Accounting Firm Websites

by Scott Dine Partner + Technical Director Every single day, there are approximately 3.5 billion Google searches. Ranking high in the Google search results is often a goal for business owners and marketers, but getting there isn’t achieved by any scientific...
Are All Website Hosts Created Equal?

Are All Website Hosts Created Equal?

by Scott Dine Partner + Technical Director It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your...
Can Cold Calling Generate Hot Leads for Accounting Firms?

Can Cold Calling Generate Hot Leads for Accounting Firms?

by Scott Dine Partner + Technical Director Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and...
All Aboard! Getting Management Buy-In for a New Website

All Aboard! Getting Management Buy-In for a New Website

by Scott Dine Partner + Technical Director Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity – these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large...