Google+ Shutting Down: What You Need To Know

Google+ Shutting Down: What You Need To Know

by Scott Dine Partner + Technical Director Google recently announced that it would be shutting down Google+ in the coming months. As a social media platform, many consumers and business’ alike immediately saw that this could affect how they interact with one another....
Maximizing Your 2019 Marketing Goals

Maximizing Your 2019 Marketing Goals

by Scott Dine Partner + Technical Director We’re already two months into 2019 and, if you’re like us, you’ve got a hefty plate full of marketing goals you’re looking to knock out of the park this year. With 10 months left, it’s time to really kick it in gear and lay...
Next Level SEO Tactics for Accounting Firm Websites

Next Level SEO Tactics for Accounting Firm Websites

by Scott Dine Partner + Technical Director Every single day, there are approximately 3.5 billion Google searches. Ranking high in the Google search results is often a goal for business owners and marketers, but getting there isn’t achieved by any scientific...
Are All Website Hosts Created Equal?

Are All Website Hosts Created Equal?

by Scott Dine Partner + Technical Director It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your...
Can Cold Calling Generate Hot Leads for Accounting Firms?

Can Cold Calling Generate Hot Leads for Accounting Firms?

by Scott Dine Partner + Technical Director Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and...
All Aboard! Getting Management Buy-In for a New Website

All Aboard! Getting Management Buy-In for a New Website

by Scott Dine Partner + Technical Director Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity – these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large...
On the Up-and-Up – Increasing Your Lead Conversion Rate

On the Up-and-Up – Increasing Your Lead Conversion Rate

by Scott Dine Partner + Technical Director Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes...
GDPR – What You Need to Know

GDPR – What You Need to Know

by Scott Dine Partner + Technical Director What is GDPR? By now, you’ve heard of the GDPR (General Data Protection Regulation), the new law recently implemented across the European Union (EU) with the intention to give end-users the right to better control their...