Are All Website Hosts Created Equal?

Are All Website Hosts Created Equal?

by Scott Dine Partner + Technical Director It’s easy to find a host for your website, but it’s not always easy to find the right one. Truth is, not all website hosts are created equal. Some companies, like Wix and SquareSpace, offer a platform to host and build your...
Can Cold Calling Generate Hot Leads for Accounting Firms?

Can Cold Calling Generate Hot Leads for Accounting Firms?

by Scott Dine Partner + Technical Director Is cold calling an effective method for generating leads for accounting firms? Recently I spoke with Lindsay Luttinen, Executive Vice President of Operations and Finance at Sales Driven Services, about this very question and...
All Aboard! Getting Management Buy-In for a New Website

All Aboard! Getting Management Buy-In for a New Website

by Scott Dine Partner + Technical Director Getting management buy-in for a new website can be tricky. Budgets, ROI, labor, longevity – these are all baseline factors that every management team considers before they’re ready to pull the trigger on any large...
On the Up-and-Up – Increasing Your Lead Conversion Rate

On the Up-and-Up – Increasing Your Lead Conversion Rate

by Scott Dine Partner + Technical Director Beefing up your website, updating your designs and layouts, refreshing content- these are all excellent ways to enhance your digital presence, putting you on the right path to increasing your conversion rate. But it takes...
GDPR – What You Need to Know

GDPR – What You Need to Know

by Scott Dine Partner + Technical Director What is GDPR? By now, you’ve heard of the GDPR (General Data Protection Regulation), the new law recently implemented across the European Union (EU) with the intention to give end-users the right to better control their...
4 Value Propositions of Content Marketing

4 Value Propositions of Content Marketing

by Scott Dine Partner + Technical Director In a world that is constantly inundated with content, is it really necessary to add more “noise” to the never ending cycle? Consumers see hundreds of ads, blogs, social media posts and emails a day, so is getting noticed even...
3 Marketing Tactics That Help You Connect With Clients

3 Marketing Tactics That Help You Connect With Clients

by Scott Dine Partner + Technical Director When it comes to accounting firms, it can often feel like larger firms automatically have a leg up because they have more money to devote to marketing. While every business devotes a portion of their time and funding to...
Search Engine Optimization (SEO) for Accounting Firms

Search Engine Optimization (SEO) for Accounting Firms

by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...