GDPR – What You Need to Know

GDPR – What You Need to Know

by Scott Dine Partner + Technical Director What is GDPR? By now, you’ve heard of the GDPR (General Data Protection Regulation), the new law recently implemented across the European Union (EU) with the intention to give end-users the right to better control their...
4 Value Propositions of Content Marketing

4 Value Propositions of Content Marketing

by Scott Dine Partner + Technical Director In a world that is constantly inundated with content, is it really necessary to add more “noise” to the never ending cycle? Consumers see hundreds of ads, blogs, social media posts and emails a day, so is getting noticed even...
3 Marketing Tactics That Help You Connect With Clients

3 Marketing Tactics That Help You Connect With Clients

by Scott Dine Partner + Technical Director When it comes to accounting firms, it can often feel like larger firms automatically have a leg up because they have more money to devote to marketing. While every business devotes a portion of their time and funding to...
Search Engine Optimization (SEO) for Accounting Firms

Search Engine Optimization (SEO) for Accounting Firms

by Scott Dine Partner + Technical Director Enhancing your content With outbound marketing campaigns becoming less effective, CPA firms are now proactive about effective accounting marketing and are turning their attention toward strategic inbound campaigns. In a...
Are You Being Ignored?

Are You Being Ignored?

by Scott Dine Partner + Technical Director Did they receive your email or did it get lost in cyberspace? Have you ever sent an email to someone you considered a warm contact, whether it’s a client, prospect, or networking peer, about a topic where you expect and even...
First, Do No Harm

First, Do No Harm

by Scott Dine Partner + Technical Director Primum non nocere is Latin for “First, do no harm.” I’m sure most people are familiar with the age-old phrase. It’s one of the foundations of medical ethics. But how does it apply to accounting marketing...
Net Neutrality and What the Repeal Means for Americans

Net Neutrality and What the Repeal Means for Americans

by Scott Dine Partner + Technical Director Is this the end of an open internet? Although the concept of net neutrality is a modern predicament, the recent repeal of net neutrality rules established in 2015 has many concerned about the future of free and open Internet....
The 11 Qualities of a Robust Accounting Website

The 11 Qualities of a Robust Accounting Website

by Scott Dine Partner + Technical Director Building an accounting website that works for you Among my various projects as an accounting marketing specialist, managing a website re-design can be fun, challenging, and sometimes frustrating. Many accountants and...
Building and Maintaining a Strong Brand

Building and Maintaining a Strong Brand

by Scott Dine Partner + Technical Director How strong is your brand? When many people think of the word “brand,” certain images come instantly to mind. The “golden arches,” the alluring green lady on a certain coffee cup, the “mouse silhouette” of the largest...
Why Your Business Should Be Generating Your Own Content

Why Your Business Should Be Generating Your Own Content

by Scott Dine Partner + Technical Director Blogs, Videos, and Podcasts – Oh My! Generating your own material for content marketing can be a nerve wracking notion for many businesses, especially those whose service offerings fall far outside the “creative” realm. Even...