Five Ways to Recruit Top Millennial Talent

Five Ways to Recruit Top Millennial Talent

by Chris Hartley Partner + Creative Director Millennials, Millennials, Millennials This generation seems to be the talk of the workforce, yet most employers and recruiters can’t seem to figure out what makes millennials tick. Many older generations have subscribed to...
Developing Your LinkedIn Marketing

Developing Your LinkedIn Marketing

by Chris Hartley Partner + Creative Director Why LinkedIn is important to your firm Even people who live under a proverbial rock have heard about about LinkedIn. When discussing social media, I emphasize that if businesses do absolutely nothing else, they need to...
Marketing to the Visual Generation

Marketing to the Visual Generation

by Chris Hartley Partner + Creative Director Do you really need an infographic? Never since the invention of moving pictures has the visual medium had a greater impact on consumers. The reasons for the rise of this Visual Generation are as complex as they are obvious....
Expectations As You Build Your New Website

Expectations As You Build Your New Website

by Chris Hartley Partner + Creative Director When you manage expectations, it minimizes future road bumps. Whether you do the work in-house or you contract a website developer with an expertise in accounting marketing, you should all sit down and agree on a detailed...
Killing Your Brand: Stock Photos and You

Killing Your Brand: Stock Photos and You

by Chris Hartley Partner + Creative Director Stock photos are everywhere, and it’s really no wonder why. Clean smiles, freshly pressed suits, unnaturally perfect lighting– line-up a series of images and pretty much anyone is guaranteed to pick out the stock photo....
Five Stages of Social Media Marketing Grief

Five Stages of Social Media Marketing Grief

by Chris Hartley Partner + Creative Director The debate of the decade. The question of social media marketing has been the debate of the decade, and that conversation is not confined to the realm of Accounting Marketing. Even the biggest firms with dynamic marketing...