Meet Alysia Eicher, Graphic Designer

Meet Alysia Eicher, Graphic Designer

by Chris Hartley Partner + Creative Director We’re so excited to share that our incredible design intern, Alysia Eicher, is joining our Creative team full-time as Graphic Designer. Alysia has been on our intern team for about a year, and she has continuously thrived...
What We’ve Been Up To

What We’ve Been Up To

by Chris Hartley Partner + Creative Director Hello, it’s us, Catalyst Group – You may have noticed we’ve been a bit quiet on the social media channels, but we’re excited today to provide a little more insight into what we’ve been up to! While our clients are always...
Creative South: Learning to Believe in Yourself

Creative South: Learning to Believe in Yourself

by Chris Hartley Partner + Creative Director Last week, I joined 800 designers, illustrators, hand letterers and entrepreneurs for Creative South, a unique conference in a small Georgia community about 90 minutes southwest of Atlanta. Having heard about the conference...
5 Benefits of Getting a Professional Headshot

5 Benefits of Getting a Professional Headshot

by Chris Hartley Partner + Creative Director In today’s world, both business and personal, we are surrounded by visuals like never before. Our social media profiles are filled with photographs and videos of our lives, we are constantly inundated with ads and pop-ups...
Five Ways to Recruit Top Millennial Talent

Five Ways to Recruit Top Millennial Talent

by Chris Hartley Partner + Creative Director Millennials, Millennials, Millennials This generation seems to be the talk of the workforce, yet most employers and recruiters can’t seem to figure out what makes millennials tick. Many older generations have subscribed to...
Developing Your LinkedIn Marketing

Developing Your LinkedIn Marketing

by Chris Hartley Partner + Creative Director Why LinkedIn is important to your firm Even people who live under a proverbial rock have heard about about LinkedIn. When discussing social media, I emphasize that if businesses do absolutely nothing else, they need to...
Marketing to the Visual Generation

Marketing to the Visual Generation

by Chris Hartley Partner + Creative Director Do you really need an infographic? Never since the invention of moving pictures has the visual medium had a greater impact on consumers. The reasons for the rise of this Visual Generation are as complex as they are obvious....
Killing Your Brand: Stock Photos and You

Killing Your Brand: Stock Photos and You

by Chris Hartley Partner + Creative Director Stock photos are everywhere, and it’s really no wonder why. Clean smiles, freshly pressed suits, unnaturally perfect lighting– line-up a series of images and pretty much anyone is guaranteed to pick out the stock photo....