CONTENT MARKETING

Baker Tilly

Regional Healthcare Reports

About the Client


Baker Tilly is a full service accounting and advisory firm headquartered in Chicago and ranked 13th in the nation by INSIDE Public Accounting. They are internationally known for their spectrum of services offered and industries served. Their internal marketing team approached us about promoting their Healthcare practice through a series of industry-focused, data-driven reports. The goal of the healthcare industry reports was to generate leads via their website and to educate potential clients of their industry expertise.

Strategy


Our team interviewed Baker Tilly’s Healthcare practice leaders and data analysts to comprehend their overall strategy and goals for data interpretation. Based on our conversations with them, we developed content that revealed and compared statistics from across the country, as well as advertised their services to gather and audit this data for healthcare organizations.

Data Visualization


The Baker Tilly experts had compiled significant data that compared states based on a number of relevant categories such as patient care costs, readmission rates for repeat injuries, and other factors for three initial regions of the United States. We worked with the team at Baker Tilly to analyze the data, and create approximately 15 infographics for each region that were visually stimulating, easily digestible and included ghost written content.

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